000 00666nam a2200181Ia 4500
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020 _a9783319899572
041 _aeng
100 _aPeter Gentsch
245 _aAI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
260 _aSwitzerland
_bPalgrave
_c2019
300 _a280
500 _aMarketing
521 _aE-version
650 _aMANAGERIAL ECONOMICS
856 _uPeter Gentsch - AI in Marketing, Sales and Service_ How Marketers without a Data Science Degree can use AI, Big Data and Bots-Palgrave Macmillan (2018).pdf
999 _c5761
_d5761