000 00746nam a2200193Ia 4500
005 20250221141548.0
008 250220s9999 xx 000 0 und d
020 _a9780070080317
041 _aeng
082 _a658.83
_bKRI
100 _aKruti Shah
245 _aAdvertising and Promotions: An IMC Perspective-
260 _aNew Delhi
_bTata McGraw-Hill
_c2009
300 _a1018
500 _aAdvertising and Promotion
521 _aE-version
650 _aConsumer Behaviour& Marketing Communications
856 _u..\e-books\MBA III Semester\MBA\Marketing\KMBN MK01 Consumer Behaviour& Marketing Communications\Kruti Shah, Alan D'Souza - Advertising and Promotions_ An IMC Perspective-Tata McGraw-Hill Publishing Company Limited (2009).pdf
999 _c6335
_d6335