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020 _a9780078112102
041 _aeng
082 _a658.8
_bVAL
100 _aValarie A. Zeithaml
245 _aServices Marketing: Integrating Customer Focus Across the Firm
250 _a7
260 _aNew Delhi
_bMcGraw-Hill Education
_c2017
300 _a543
500 _aService industriesMarketing
521 _aE-version
650 _aB2B AND SERVICES MARKETING
856 _u..\e-books\MBA IV Semester\MBA\Marketing\B2B AND SERVICES MARKETING\Valarie A. Zeithaml_ Dwayne D. Gremler_ Mary Jo Bitner - Services Marketing_ Integrating Customer Focus Across the Firm-McGraw-Hill Education (2017).pdf
999 _c6490
_d6490