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022 _a0972-9097
041 _aeng
082 _a658.827
_bTHE
245 _aTHE IUP JOURNAL OF BRAND MANAGEMENT
260 _aHYDERABAD
_bIUP PUBLICATIONS,
_c2015
300 _aV.P.
650 _aTHE IUP JOURNAL OF BRAND MANAGEMENT
999 _c6573
_d6573