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Advertising and Promotion: An Integrated Marketing Communications Perspective

Belch, George E.

Advertising and Promotion: An Integrated Marketing Communications Perspective - 6th - New Delhi Tata McGraw-Hill 2004 - XXVI, 779

Advertising Management

ISBN: 9780070581944

Subjects--Topical Terms:
Advertising Management

Dewey Class. No.: 659.1 / BEL

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