Advertising and Promotion: An Integrated Marketing Communications Perspective

By: Material type: TextTextLanguage: English Publication details: New Delhi Tata McGraw-Hill 2004Edition: 6thDescription: XXVI, 779ISBN:
  • 9780070581944
Subject(s): DDC classification:
  • 659.1 BEL
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Holdings
Item type Current library Collection Call number Vol info Copy number Status Date due Barcode
Books JIM Management 659.1 BEL (Browse shelf(Opens below)) 659.1 (42/4) 30 Available 5542
Books JIM Management 659.19 BEL (Browse shelf(Opens below)) 659.19 (54/2) 30 Available 5774

Advertising Management

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