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THE SERVICE-DOMINANT LOGIC OF MARKETING: DIALOG, DEBATE, AND DIRECTIONS

ROBERT F. LUSCH STEPHEN L. VARGO

THE SERVICE-DOMINANT LOGIC OF MARKETING: DIALOG, DEBATE, AND DIRECTIONS - London Taylor & Francis Grou 2006 - 468

MarketingPhilosophy

E-version

ISBN: 765614901

Subjects--Topical Terms:
MANAGERIAL ECONOMICS

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