THE SERVICE-DOMINANT LOGIC OF MARKETING: DIALOG, DEBATE, AND DIRECTIONS (Record no. 5756)

MARC details
000 -LEADER
fixed length control field 00637nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221141534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 765614901
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ROBERT F. LUSCH STEPHEN L. VARGO
245 ## - TITLE STATEMENT
Title THE SERVICE-DOMINANT LOGIC OF MARKETING: DIALOG, DEBATE, AND DIRECTIONS
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Taylor & Francis Grou
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 468
500 ## - GENERAL NOTE
General note MarketingPhilosophy
521 ## - TARGET AUDIENCE NOTE
Target audience note E-version
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGERIAL ECONOMICS
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="Lusch, Robert F._ Vargo, Stephen L. - The service-dominant logic of marketing _ dialog, debate, and directions-Routledge (2015).pdf">Lusch, Robert F._ Vargo, Stephen L. - The service-dominant logic of marketing _ dialog, debate, and directions-Routledge (2015).pdf</a>
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Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
          JIM JIM 10/26/2023   EBK84 02/21/2025 02/21/2025