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Advertising and Promotions: An IMC Perspective-

Kruti Shah

Advertising and Promotions: An IMC Perspective- - New Delhi Tata McGraw-Hill 2009 - 1018

Advertising and Promotion

E-version

ISBN: 9780070080317

Subjects--Topical Terms:
Consumer Behaviour& Marketing Communications

Dewey Class. No.: 658.83 / KRI

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