Advertising and Promotions: An IMC Perspective- (Record no. 6335)

MARC details
000 -LEADER
fixed length control field 00746nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221141548.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070080317
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number KRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kruti Shah
245 ## - TITLE STATEMENT
Title Advertising and Promotions: An IMC Perspective-
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 1018
500 ## - GENERAL NOTE
General note Advertising and Promotion
521 ## - TARGET AUDIENCE NOTE
Target audience note E-version
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behaviour& Marketing Communications
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="..\e-books\MBA III Semester\MBA\Marketing\KMBN MK01 Consumer Behaviour& Marketing Communications\Kruti Shah, Alan D'Souza - Advertising and Promotions_ An IMC Perspective-Tata McGraw-Hill Publishing Company Limited (2009).pdf">..\e-books\MBA III Semester\MBA\Marketing\KMBN MK01 Consumer Behaviour& Marketing Communications\Kruti Shah, Alan D'Souza - Advertising and Promotions_ An IMC Perspective-Tata McGraw-Hill Publishing Company Limited (2009).pdf</a>
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          JIM JIM 10/26/2023   658.83 KRI EBK696 02/21/2025 02/21/2025