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Services Marketing: Integrating Customer Focus Across the Firm

By:

Valarie A. Zeithaml

Material type: Text

Text

TextLanguage: English Publication details: New Delhi McGraw-Hill Education 2017Edition: 7Description: 543ISBN:

9780078112102

Subject(s):

B2B AND SERVICES MARKETING

DDC classification:

658.8 VAL

Online resources:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
E-version Book	JIM	Management	658.8 VAL (Browse shelf(Opens below))	Available		EBK875

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Previous	658.8 THO Perspectives on Managerial Marketing	658.8 TIM Marketing from Advertising to Zen	658.8 TUT Principles of Marketing for a Digital Age	658.8 VAL Services Marketing: Integrating Customer Focus Across the Firm	658.8 VAR The Business of Marketing	658.8 VEN B2B Marketing	658.8 VIB Become A Master of Closing Sales	Next

Service industriesMarketing

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