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1.
What s in a Brand by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw-Hill 1998
Availability: Items available for loan: JIM (1)Call number: 658.827 JON.

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2.
What's in a Name?: Advertising and the Concept of Brands by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning 2003
Availability: Items available for loan: JIM (2)Call number: 659.1 JON, ...

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