What's in a Name?: Advertising and the Concept of Brands

By: Material type: TextTextLanguage: English Publication details: New Delhi PHI Learning 2003Edition: 2ndDescription: XI, 308ISBN:
  • 9788120324473
Subject(s): DDC classification:
  • 659.1 JON
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Holdings
Item type Current library Collection Call number Vol info Copy number Status Date due Barcode
Books JIM Management 659.1 JON (Browse shelf(Opens below)) 659.1 (41/3) 30 Available 3984
Books JIM Management 659.1 JON (Browse shelf(Opens below)) 659.1 (48/3) 30 Available 5684

Advertising Management

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