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What's in a Name?: Advertising and the Concept of Brands

Jones, John Philip

What's in a Name?: Advertising and the Concept of Brands - 2nd - New Delhi PHI Learning 2003 - XI, 308

Advertising Management

ISBN: 9788120324473

Subjects--Topical Terms:
Advertising Management

Dewey Class. No.: 659.1 / JON

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