What's in a Name?: Advertising and the Concept of Brands (Record no. 2266)

MARC details
000 -LEADER
fixed length control field 00509nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221135149.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120324473
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number JON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones, John Philip
245 ## - TITLE STATEMENT
Title What's in a Name?: Advertising and the Concept of Brands
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI Learning
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent XI, 308
365 ## - TRADE PRICE
Price amount 58.5
500 ## - GENERAL NOTE
General note Advertising Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial enumeration / chronology Inventory number Total checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          JIM JIM   02/13/2004 Krishna Books 195.00 659.1 (41/3) 1517   659.1 JON 3984 02/21/2025 30 137.00 02/13/2004 Books
          JIM JIM   08/23/2005 A.S. Book Distributors 195.00 659.1 (48/3) 245   659.1 JON 5684 02/21/2025 30 137.00 08/23/2005 Books