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Advertising and Promotions: An IMC Perspective-

By:

Kruti Shah

Material type: Text

Text

TextLanguage: English Publication details: New Delhi Tata McGraw-Hill 2009Description: 1018ISBN:

9780070080317

Subject(s):

Consumer Behaviour& Marketing Communications

DDC classification:

658.83 KRI

Online resources:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
E-version Book	JIM	Management	658.83 KRI (Browse shelf(Opens below))	Available		EBK696

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Advertising and Promotion

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